PTA Communications

A communications leader:

  • Works with the unit’s elected officers to develop an annual communications plan. The plan should complement the goals of the association and include internal messages for the school community as well as external communications for the public.

  • Serves as the chairman of the communications committee.

  • Assists the president and other officers in their preparation of remarks for media interviews.

  • Assists program and event chairmen in publicizing upcoming events/programs. Follows up with articles highlighting the event or program.

  • Attends training workshops, and makes reports during meetings, as requested.

  • Passes along all communications resources to a successor, including past communications and publications, website and publication information, distribution information, and schedules.

See CAPTA Job Descriptions for Communications Leader.

Building an Effective Communications Team

An effective communications team may include one or more of the following examples. Every board is different and you will find more information in your Standing Rules Supplement.

  • The Vice President of Communication or the Chair of the Communications Committee sits on the executive board.

    -Leads the creation of a communication plan that complements the goals of the association, including a content calendar that addresses all available channels.

    -Works with other communications committee members to solicit content from district officers and chairs and publicize upcoming events/programs.

    -Provides training, as needed, when requests come up through channels.

    -Reviews logos, graphics, etc to ensure that they meet National PTA and CAPTA guidelines.

    -Assists the president and other officers in their preparation of remarks for media interviews.

    -Manages volunteer hours log for the district.

  • The Webmaster sits on communications committee.

    -Updates website content/structure as needed to publicize upcoming events/programs.

    -Is the primary Google Workspace admin for the district and manages email, the district’s public and private Google Drives.

    -Creates/updates/maintains the district directory in GSuites.

    -Manages all district domains, including coordinating payment for hosting and registration.

    -Works with vendor tech support to resolve issues and creates/shares vendor training as necessary to support the work of the executive board.

  • The Social Media Chair sits on the communications committee.

    -Posts/schedules content, shares content from CAPTA’s green light sources, and coordinates responses to comment on the district’s social media accounts.

  • -Sits on the communications committee.

    -Works with Executive Board member(s) to create a district-wide officer email list from PTAEZ in August each year and checks periodically throughout the year for changes/updates.

    -Sets schedule for the newsletter, solicits and coordinates content district officers.

Resources

This page is updated periodically and may not include all available resource materials.
If you have any questions please contact your council.